A firm grasp on social media is essential to any modern business for a multitude of reasons. It is simply not enough to have only a bricks-and-mortar establishment, with modern consumers preferring a hybrid ‘clicks-and-mortar’ business presence. This article will take you through the top five benefits of using social media for your business.

1: Increase Brand Awareness

The average person now spends nearly two hours on social media every day so it’s no surprise that many businesses dedicate whole teams to their maintaining their social media presence. By posting high-quality content regularly, businesses can keep their brand alive in the minds of their customers and increase referrals greatly. Sharing industry-relevant news can help an account be seen as an ‘industry expert’, helping to grow followers online.

2: Increase Search Ranking

Search Engine Optimisation (SEO) is a hot topic at the moment, leaving many business owners scratching their heads as to why their business isn’t at the top of the search rankings. The secret here is content. Search engine algorithms prioritise websites with higher levels of recent content, meaning businesses must regularly keep their web presence updated. The easiest way to do this is with a strong social media presence linked to their website and informative, regular blog posts to keep a steady flow of traffic coming to their website.

3: Targeted Ads

Targeted advertising is a great way of making sure your message is going to the right people. With targeted social media advertising, businesses can target their adverts to their target audience who are likely to click on adverts. This is done by scanning users social media accounts for demographic data such as gender, age, location, or industry and only sending ads to selected groups. This leads to more efficient advertising, fewer wasted clicks and, ultimately, more sales.

4: Keep in Touch with your Customers

Social media is a great way of starting two-way conversations with your customers. Comments and shares instantly show you what’s working and what’s not in your social media strategy, and allows you to tailor your content to your customers. Social media is also a great way to get feedback on new ideas and products. By asking carefully worded questions, businesses can get feedback and create hype for new products at the same time, resulting in a streamlined, efficient marketing strategy.

5: Great Customer Service

Customer service is consistently ranked highly on customer spending trends surveys. If a business practices good customer service they will guarantee repeat business and keep referrals high. Exceptional customer service even has the chance of going viral on social media. Social media offers a unique arena where customer service is fully public, meaning both the vices and virtues of companies are amplified. If fully-public customer service isn’t your speciality, customers can always be directed to your website, but to fully utilise social media’s power businesses must adapt to the new model of customer service.

Conception Marketing is a Manchester based marketing agency specialising in working with SMEs from the manufacturing, engineering and technology sectors. Working closely with clients to develop a bespoke marketing strategy, the team at Conception Marketing can offer both online and offline marketing activities to help your business grow.

Offering a range of services from website development to lead generation, Conception Marketing understands the importance of engaging with customers through marketing. Conception Marketing can help maintain a strong online presence through their digital marketing services including; search engine optimisation, email marketing, social media management and content creation. With years of industry experience, Conception Marketing can also help with exhibition management including leaflet and brochure production.

If you would like to speak to a member of our team about social media management, contact us here or call on 0161 875 2480.