Do you have a database of contacts that you don’t utilise? It is surprising how easily a company accumulates a long list of clients, whether existing or lapsed, and prospective clients. It is how you use the data that makes the difference.
Email marketing provides a cost-effective solution to communicating on a regular basis with your database of contacts. Sending out regular email campaigns has a number of key benefits including:
- Building better brand recognition with your audience.
- Growing stronger customer relationships.
- Sharing personalised content for targeted campaigns.
- Cross-promotion – tell your customers about your full product and service portfolio.
- Tracking performance metrics and identify leads.
- Increasing traffic to your website.
- Driving sales – particularly for e-commerce websites.
Email marketing is extremely adaptable in that campaigns can be tailored to a specific sector, for a key product or service, or for a target country. Whether you are promoting new products on an e-commerce website or announcing the latest company news, Conception can design impactful email campaigns that capture the recipient’s attention.
Our team has worked with a number of customers in the manufacturing and engineering sectors, from aerospace and automotive, to oil and gas and pharmaceutical, delivering email marketing services to meet key objectives.
Are you a manufacturing or engineering company looking to grow your business? Contact the experts!
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