Making the decision between hiring a dedicated marketing manager or outsourcing your marketing can be difficult, with pros and cons for both. Whether marketing partner or in-house, this person (or persons) will be responsible for supporting the growth of your business.

To help make this decision a little easier, we have listed the top 5 benefits of working with a specialist marketing consultancy like Conception.

  1. Cost Effective

Hiring a Marketing Manager in-house can be extremely costly, with the average annual salary ranging anywhere between £30-50k (depending on experience). Outsourcing your marketing would result in a significant cost saving.

  1. Additional Resources

In addition to saving money, outsourcing to a marketing partner provides you with a team of marketing professionals. Conception has an experienced team dedicated to supporting our manufacturing and engineering clients, with a Senior Account Manager assigned to each client for day-to-day contact.

  1. Industry Specialist

Conception has been working alongside manufacturing and engineering companies for almost 20 years. Our experience covers a full range of sectors and services, including CNC machining, forging, fabrication, powder coating, metrology, automation machinery and even farming equipment. Our clients have worked on significant projects both locally and internationally, from tunnel linings for the London Underground to gas pipelines in El Salvador. We take pride is understanding the markets in which our clients operate, applying this to technical writing, content creation, campaign ideas etc.

  1. Flexibility

Conception provides bespoke marketing packages based on each client’s specific needs, ensuring that activity reflects your sales and marketing strategy, and the overall business strategy. Our client’s needs can range from a one-off research project or new website, to a three-month lead generation campaign or exhibition and event support. For client’s looking for a long-term marketing partner, Conception can work on a retainer basis providing monthly marketing activities and comprehensive reporting.

  1. Marketing Expertise

As a full-service marketing consultancy Conception provides a comprehensive range of marketing services including:

  • Market research
  • Lead generation
  • Technical writing
  • Creative design & branding
  • Website design & development
  • Exhibition & event management
  • Social media management
  • Email marketing
  • SEO, SEM & PPC

Come to us for our marketing expertise and manufacturing knowledge. We are commercial, accountable, and cost effective. If you want to know more about how we can help your business grow, please contact us and a member of the team will be in touch.