Video marketing is now an essential part of the communication mix and manufacturing companies can use video to support their brand engagement as well as communicate to existing and new customers. Video is an effective way to share information about your manufacturing products and services. It can help personalise  the relationship between the manufacturer and
-> Continue reading 6 Reasons Why Video Marketing Can Help Your Manufacturing Business in 2020!

The team at Conception Marketing would like to wish all our customers a Merry Christmas and a prosperous New Year. We thank you for your continued support and look forward to working with you in 2020! Our office will close on December 23rd at 5pm, and re-open on January 2nd at 8.30am.

If you are working within the manufacturing industry and are looking for new ways to acquire customers, then tele-marketing lead generation is an effective way to do this. Lead generation is the process of identifying a potential new customer, then engage and nurture them through a sales cycle in order to convert to a sale.
-> Continue reading 5 ways tele-marketing lead generation can help you

What is SEO? SEO stands for Search Engine Optimisation. SEO is the activity of improving search engine rankings and works towards ensuring people can find you when using search engines. Why is it important? By using SEO you can make sure that when people use a search engine to find something related to your business,
-> Continue reading What is SEO and why do you need it for your manufacturing website?

A firm grasp on social media is essential to any modern business for a multitude of reasons. It is simply not enough to have only a bricks-and-mortar establishment, with modern consumers preferring a hybrid ‘clicks-and-mortar’ business presence. This article will take you through the top five benefits of using social media for your business. 1:
-> Continue reading Top 5 Benefits of Social Media for Modern Business

The sales process can often take a few months of nurturing and turning your prospects into customers, can indeed be a challenge, when thinking about getting them across the final hurdle. How do you look to influence, engage, nurture and convert your prospects and what is the best route forward for your business? The answer
-> Continue reading Top tips for B2B content marketing

Having a good social media presence can be a fantastic tool to help with search engine optimisation and increasing brand awareness for your company.  It is important to use a variety of social media outlets, particularly LinkedIn, You Tube and Twitter for companies with visual, engaging content to promote. Social media should be part of
-> Continue reading THE IMPORTANCE OF SOCIAL MEDIA FOR A SME

As many of you will be aware, the European Union’s upcoming General Data Protection Regulation (GDPR) will come into effect on 25th May 2018, with some calling this the biggest change to data regulation since the UK’s Data Protection Act of 1998. With large penalties outlined for companies that fail to comply with new regulations,
-> Continue reading GDPR Compliance for Manufacturing Companies

Working with a range of SMEs from the manufacturing and engineering sectors, the team at Conception Marketing understand the importance of making the right first impression at trade shows and exhibitions. […]

From speaking to a number of our clients, we understand that many of you may be worried about the General Data Protection Regulation (GDPR) due to come into effect on May 25th, 2018. […]

With the busy festive period behind us, many of us look forward to the year ahead and set resolutions on how we can improve ourselves in 2018. […]

Throughout history, there have been key changes to the manufacturing process that have increased productivity and improved efficiency. The initial industrial revolution occurred between 1820 and 1840; this saw the use of steam and water powered machinery in the factory, reducing the efforts of manual labour. At the end of the 19th century and beginning
-> Continue reading What Is Industry 4.0?

Conception Marketing would like to thank everyone who visited our stand at Advanced Engineering this year at the NEC. It was great to see some familiar faces as well as meet new people from the industry. […]

Email marketing is a great tool for staying in contact with your existing customers, reaching out to new audiences and advertising your products and services. When used correctly, email marketing can help boost your company while establishing a loyal customer base. Recent reports suggest email marketing is often the most effective form of marketing for
-> Continue reading Email Marketing: The Do’s and Don’ts

With Prime Minister Theresa May recently initiating the formal procedure for Britain to leave the EU, and uncertainty surrounding the effects this will have on trade within Europe, it would be easy to understand if manufacturers were anxious about their futures. However, a recent CBI survey has revealed that this is not the case, in
-> Continue reading Manufacturers optimistic despite Brexit uncertainty

Conception Marketing, a marketing specialist in the manufacturing and automotive sectors has been selected from an international panel of suppliers to work in partnership with a US based marketing agency, Phire, to deliver Grakon’s international marketing strategy. Grakon, headquartered in Seattle, is a global leader in the design, development, and manufacture of custom lighting and
-> Continue reading Manchester’s Conception Marketing wins its first export contract with US based automotive supplier, Grakon

Despite uncertain times following the Brexit vote back in June, the manufacturing industry within the UK continues to grow with many calling it the ‘beating heart’ of the nation. Comparing regions of the UK, the North West was found to have the largest manufacturing output with a reported £23.7 billion a year, ranking it higher
-> Continue reading North West Remains Powerhouse for UK Manufacturing