14th September 2016

Blog

Are You A Burger Or A Pizza?

Marketing During A Pandemic: Are you a Burger or a Pizza? Studies from numerous recessions over the decades have shown that companies that maintain or increase their advertising actually perform better both during and following an economic downturn. Take the 1990-91 recession for example. Similar to the 2007-2009 recession, the early 90s recession was caused
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Why is email marketing important for manufacturers?

In the past, email marketing campaigns were very generic and even may have even gone into your junk. Now, customers expect relevant and insightful content that engages them. If you manage your email marketing effectively, then it will help your company connect with customers and provide them with a relevant experience. It can be a
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Video Production

6 Reasons Why Video Marketing Can Help Your Manufacturing Business in 2020!

Video marketing is now an essential part of the communication mix and manufacturing companies can use video to support their brand engagement as well as communicate to existing and new customers. Video is an effective way to share information about your manufacturing products and services. It can help personalise  the relationship between the manufacturer and
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Lead Generation

5 Ways Tele-Marketing Lead Generation Can Help You

If you are working within the manufacturing industry and are looking for new ways to acquire customers, then tele-marketing lead generation is an effective way to do this. Lead generation is the process of identifying a potential new customer, then engage and nurture them through a sales cycle in order to convert to a sale.
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B2B Marketing

What Is SEO and Why Do You Need It For Your Manufacturing Website?

What is SEO? SEO stands for Search Engine Optimisation. SEO is the activity of improving search engine rankings and works towards ensuring people can find you when using search engines. Why is it important? By using SEO you can make sure that when people use a search engine to find something related to your business,
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Social Media Marketing

Top 5 Benefits of Social Media for Modern Business

A firm grasp on social media is essential to any modern business for a multitude of reasons. It is simply not enough to have only a bricks-and-mortar establishment, with modern consumers preferring a hybrid ‘clicks-and-mortar’ business presence. This article will take you through the top five benefits of using social media for your business. 1:
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B2B Content Marketing

Top Tips for B2B Content Marketing

The sales process can often take a few months of nurturing and turning your prospects into customers, can indeed be a challenge, when thinking about getting them across the final hurdle. How do you look to influence, engage, nurture and convert your prospects and what is the best route forward for your business? The answer
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B2B Social Media Marketing

The Importance of Social Media for a SME

Having a good social media presence can be a fantastic tool to help with search engine optimisation and increasing brand awareness for your company.  It is important to use a variety of social media outlets, particularly LinkedIn, You Tube and Twitter for companies with visual, engaging content to promote. Social media should be part of
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Marketing Manchester

GDPR Compliance for Manufacturing Companies

As many of you will be aware, the European Union’s upcoming General Data Protection Regulation (GDPR) will come into effect on 25th May 2018, with some calling this the biggest change to data regulation since the UK’s Data Protection Act of 1998. With large penalties outlined for companies that fail to comply with new regulations,
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B2B Marketing

What Is Industry 4.0?

Throughout history, there have been key changes to the manufacturing process that have increased productivity and improved efficiency. The initial industrial revolution occurred between 1820 and 1840; this saw the use of steam and water powered machinery in the factory, reducing the efforts of manual labour. At the end of the 19th century and beginning
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Exhibition Management

Conception Marketing is exhibiting at Advanced Engineering 2017

Conception Marketing will be exhibiting at the Advanced Engineering show on the 1st and 2nd November at the NEC, Birmingham. This event brings together leaders from the engineering industry, Conception Marketing will be discussing their range fo marketing services. Conception Marketing will be showcasing at Stand L84 over both days and their qualified marketing experts will be on hand
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B2B Email Marketing

Email Marketing: The Do’s and Don’ts

Email marketing is a great tool for staying in contact with your existing customers, reaching out to new audiences and advertising your products and services. When used correctly, email marketing can help boost your company while establishing a loyal customer base. Recent reports suggest email marketing is often the most effective form of marketing for
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Manufacturing Manchester

Manufacturers optimistic despite Brexit uncertainty

With Prime Minister Theresa May recently initiating the formal procedure for Britain to leave the EU, and uncertainty surrounding the effects this will have on trade within Europe, it would be easy to understand if manufacturers were anxious about their futures. However, a recent CBI survey has revealed that this is not the case, in
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