What is SEO? SEO stands for Search Engine Optimisation. SEO is the activity of improving search engine rankings and works towards ensuring people can find you when using search engines. Why is it important? By using SEO you can make sure that when people use a search engine to find something related to your business,
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A firm grasp on social media is essential to any modern business for a multitude of reasons. It is simply not enough to have only a bricks-and-mortar establishment, with modern consumers preferring a hybrid ‘clicks-and-mortar’ business presence. This article will take you through the top five benefits of using social media for your business. 1:
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The sales process can often take a few months of nurturing and turning your prospects into customers, can indeed be a challenge, when thinking about getting them across the final hurdle. How do you look to influence, engage, nurture and convert your prospects and what is the best route forward for your business? The answer
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Having a good social media presence can be a fantastic tool to help with search engine optimisation and increasing brand awareness for your company.  It is important to use a variety of social media outlets, particularly LinkedIn, You Tube and Twitter for companies with visual, engaging content to promote. Social media should be part of
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As many of you will be aware, the European Union’s upcoming General Data Protection Regulation (GDPR) will come into effect on 25th May 2018, with some calling this the biggest change to data regulation since the UK’s Data Protection Act of 1998. With large penalties outlined for companies that fail to comply with new regulations,
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Working with a range of SMEs from the manufacturing and engineering sectors, the team at Conception Marketing understand the importance of making the right first impression at trade shows and exhibitions. […]

From speaking to a number of our clients, we understand that many of you may be worried about the General Data Protection Regulation (GDPR) due to come into effect on May 25th, 2018. […]

With the busy festive period behind us, many of us look forward to the year ahead and set resolutions on how we can improve ourselves in 2018. […]

Throughout history, there have been key changes to the manufacturing process that have increased productivity and improved efficiency. The initial industrial revolution occurred between 1820 and 1840; this saw the use of steam and water powered machinery in the factory, reducing the efforts of manual labour. At the end of the 19th century and beginning
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Conception Marketing would like to thank everyone who visited our stand at Advanced Engineering this year at the NEC. It was great to see some familiar faces as well as meet new people from the industry. […]

Email marketing is a great tool for staying in contact with your existing customers, reaching out to new audiences and advertising your products and services. When used correctly, email marketing can help boost your company while establishing a loyal customer base. Recent reports suggest email marketing is often the most effective form of marketing for
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With Prime Minister Theresa May recently initiating the formal procedure for Britain to leave the EU, and uncertainty surrounding the effects this will have on trade within Europe, it would be easy to understand if manufacturers were anxious about their futures. However, a recent CBI survey has revealed that this is not the case, in
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Conception Marketing, a marketing specialist in the manufacturing and automotive sectors has been selected from an international panel of suppliers to work in partnership with a US based marketing agency, Phire, to deliver Grakon’s international marketing strategy. Grakon, headquartered in Seattle, is a global leader in the design, development, and manufacture of custom lighting and
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Despite uncertain times following the Brexit vote back in June, the manufacturing industry within the UK continues to grow with many calling it the ‘beating heart’ of the nation. Comparing regions of the UK, the North West was found to have the largest manufacturing output with a reported £23.7 billion a year, ranking it higher
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Conception Marketing will be making it four years in a row as we make our final preparations to exhibit at the Northern Manufacturing and Engineering show at Event City in Manchester. The annual exhibition, running from 28th-29th September, offers a unique experience to see thousands of design, engineering, procurement and production businesses all under one
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June 24th, 2016 will now be a key date in British history, the referendum held earlier this year saw the British public decide that the United Kingdom should leave the European Union. The British Exit (termed ‘Brexit’) saw 52% of voters choose to leave the EU, a union in which the UK has been an
-> Continue reading UK MANUFACTURING EXPORT ORDERS HIGHEST IN TWO YEARS AFTER BREXIT VOTE

Now is a good time to look at new markets due to favourable exporting conditions. British exporting companies can reap the benefits from a weaker Pound as a large portion of FTSE 100 companies have large overseas earnings. The benefits of a weaker currency are usually felt in the months after the fall, as companies come
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