The previous ABP brand and website was dated. The website was not attracting visitors, and anybody who did find it was faced with an out of date site that was detrimental to the brand. Due to the nature of the industry ABP works in, their image needs to inspire confidence and add instant credibility. We created a strong, modern, inspirational brand identity for the company which reflects its ethos and mission. All of the copy throughout the website was optimised to perform well in search engines for key phrases related to the business.
As well as the new branding and website we created all other required marketing tools to ensure ABP was consistent in its communication. Marketing tools included business cards, compliment slips, letterheads and product data sheets.
Each month, Conception Marketing acts as ABPA ‘outsourced’ marketing department. We are viewed an extension of the team and carry out the following activities: Website updates, search engine optimisation, social media management, marketing advice and blog post writing. This package has been designed to effectively marketing ABP to its target audience, raise its profile both online and offline and drive traffic to the website to generate enquiries and sales.