A recent survey showed that SMEs use social media more successfully than larger companies when it comes to acquiring new customers. The survey showed that 42% of SMEs win business using social media compared to 35% of companies which have over 250 employees, and that 9% more SMEs put aside at least 20% of their marketing budget to using social media to gain new customers. With the recent introduction of Google Fresh, now is the time for SMEs to capitalise on Social Media in order to generate an in increased amount of sales. For more information on how Conception can help you launch a social media campaign please contact a member of our experienced team at info@theconception.co.uk.
In November, Google announced an update to their page ranking system known as “Google Freshness” which gives added credibility to online content that is timely, up to date and relevant. It is Google’s Caffeine technology that is powering “Fresh” and this means that a well-written, well-timed blog will be more likely to feature prominently in
search engine results, which in turn can drive traffic and unique visitors to a website
The new changes are an extension of last year’s implementation of Google’s Caffeine technology, which was designed to bring more recent results for specific types of searches. The introduction of “Google Fresh” which was announced last month, will improve this further, making Google searches even more current.
Amit Sinhal from Google says “Building upon the momentum from Caffeine, we are making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness. Amit Singhal lists recent events, hot topics, recurring events, or topics with frequently updated information as the types of searches that will benefit from the new Google freshness update. By creating unique, fresh content, brands and businesses can now have a greater chance of appearing in search engines for relevant terms..
The recent update by Google also explained that Caffeine prioritises recently published content over static or outdated content for specific searches, which means that a relevant and well timed blog on a trending topic will now be more likely to appear in top page search results than an average web page would.
Since Google Caffeine and Google Freshness not only benefit new website pages but new
content as well, existing pages should be updated as often as possible. For example a product description can be re-written or adding some extra content could be of real benefit. Customer reviews and testimonials of products and services will also be considered as fresh content and can assist with search engine rankings.
The introduction Google Fresh now means that well written, well-timed and regularly updated blogs, news services, and social media updates are more valuable than ever before.
Google Fresh tips from the team at Conception:
- Blog Frequently:Due to the recent introduction of Google Fresh, blogging frequently is crucial, especially if you are blogging about a relevant and current topic.
- Make sure blog content is relevant, interesting and key word rich:
Google Fresh will enhance the blog’s potential to reach new readers; therefore it is vital that the blog is well written and engaging, and provides added value to the website. In turn new users will be more likely to stay on the site and get in contact. - Social Media: Social media updates are now more valuable than ever. Ensure that tweets and facebook posts are posted regularly, and the content is relevant and informative.
- Up to date website content: Ensure that the content on your website is up to date. Include news articles, customer testimonials, case studies and reviews to ensure content is kept modern and fresh and has the best possible chance of being included in search results.
For more information on “Google Fresh”, or how we can help you rank highly on search engines, please call us on 0161 875 2480.